The 2013 romantic comedy Yeh Jawaani Hai Deewani, directed by Ayan Mukerji and starring Ranbir Kapoor and Deepika Padukone, has made a triumphant return to cinemas. Re-released on January 3, 2025, the film has garnered significant attention and impressive box office numbers, reaffirming its status as a beloved classic in Indian cinema.
Re-Release Strategy and Audience Reception
The film was re-released across 140 cinemas in 46 cities, strategically timed to capitalize on the New Year’s holiday season. This move aimed to attract both nostalgic audiences and new viewers experiencing the film for the first time. The response has been overwhelmingly positive, with social media platforms flooded with videos of enthusiastic fans dancing to popular songs like “Badtameez Dil” during screenings. Producer Karan Johar shared footage of audiences turning cinema halls into celebratory venues, highlighting the film’s enduring appeal.
Box Office Performance
On its opening day, Yeh Jawaani Hai Deewani sold over 65,000 tickets, earning approximately ₹1.20 crore in net collections. This achievement marks the film as having the second-highest opening for a re-released Bollywood film, following the 2018 folk horror film Tumbbad, which earned ₹1.50 crore on its re-release opening day.
The momentum continued into the second day, with the film’s net collection reaching approximately ₹2.40 crore, bringing the two-day total to around ₹3.60 crore. The number of shows increased from over 750 on the first day to around 1,600 on the second day, reflecting growing audience demand.
The cumulative collection of the re-release now stands at ₹3.25 crore, with projections estimating a total of ₹6 crore by the end of the opening weekend.
Comparison with Other Re-Released Films
Yeh Jawaani Hai Deewani has outperformed several other re-released Bollywood films in terms of opening day collections. Below is a comparison of opening day earnings for notable re-released films:
| Film Title | Opening Day Collection (₹) |
|---|---|
| Tumbbad (2018) | 1.50 crore |
| Yeh Jawaani Hai Deewani | 1.20 crore |
| Laila Majnu (2018) | 30 lakh |
| Karan Arjun (1995) | 25 lakh |
| Veer-Zaara (2004) | 20 lakh |
| Kal Ho Naa Ho (2003) | 12 lakh |
This comparison underscores the significant impact of Yeh Jawaani Hai Deewani‘s re-release at the box office.
Cultural Impact and Legacy
Since its original release in 2013, Yeh Jawaani Hai Deewani has been celebrated for its engaging narrative, memorable soundtrack composed by Pritam, and the chemistry between its lead actors. The film explores friendship, love, and self-discovery themes, resonating with a wide audience. Its re-release not only offers fans an opportunity to relive the cinematic experience but also introduces the film to a new generation, contributing to its enduring legacy in Indian cinema.
Conclusion
The successful re-release of Yeh Jawaani Hai Deewani highlights the film’s lasting popularity and its significant place in Bollywood history. The impressive box office performance reflects both effective re-release strategies and the timeless appeal of the film’s story and music. As the film continues its run in theaters, it is poised to achieve even greater milestones, reaffirming the enduring charm of this cinematic gem. Know more: https://www.hindustantimes.com/entertainment/bollywood/ranbir-kapoor-deepika-padukone-yeh-jawaani-hai-deewani-beats-laila-majnu-re-releases-to-rs-1-20-crore-opening-101735973267377.html
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